The Evolution of Video

Video grabs our attention. But why does it resonate so deeply with us? And how can businesses harness its power to grow? To answer these questions, we need to explore how video has evolved and why it’s become such a central part of our lives.

Since the 1950s, television has been a dominant medium for learning, sharing, and entertainment. It brought stories and events to life, creating a visual experience that felt immediate and engaging. Today, mobile devices and internet access have made video even more pervasive.

Video as a Primary Tool for Discovery

My four kids, aged four to 12, are digital natives. Every day, I see how their habits differ from those I had growing up. One moment made this especially clear.

While working on this article, I noticed how natural it is for them to turn to video for nearly everything—whether it’s learning math through online tutorials, sharing moments on social media, or creating short films with friends. For them, video isn’t just entertainment; it’s a primary tool for communication and discovery.

Impact on Businesses

Even the youngest among them confidently navigates streaming platforms to find specific shows within seconds. Meanwhile, aspirations among kids today often lean toward becoming YouTubers, signaling just how influential video has become in shaping ideas and ambitions.

When schools and businesses went remote during the pandemic, their learning shifted to video calls. This cemented video’s role in their lives.

As a parent, it’s fascinating—and a bit unsettling. As a businessperson, it’s clear this shift has huge implications. Video explainers and online calls are now standard. But this is just the start.

Why Video Works

Humans process visuals 60,000 times faster than text. We retain 95% of a message from video compared to 10% from text. Video also triggers emotions, making it a powerful tool for storytelling.

So what does this mean for businesses? Video isn’t optional anymore. It’s expected. And with tools already at your fingertips, the question is: What story will you tell?