Show It or It Doesn’t Exist: Why Video Is the New Reality
Understand why video is dominating internet traffic and how businesses must adapt to survive.
By Thaher Majeed | 2025-01-03
The Video Gap
A recent Cisco study revealed that by 2022, video would account for 82% of all consumer internet traffic globally—up from 75% in 2017.
The Video Gap
Let’s consider the numbers for a moment. If 82% of internet traffic is video, what percentage of your website currently includes video content?
What Media Companies Understand
Media companies operate under a fundamental rule: Unless You Show It, It Doesn’t Exist.
Building Your Media Culture
Becoming a media company starts with culture. It’s not about buying expensive equipment or outsourcing production. It’s about creating a video-first mindset within your team.
